Comments on: The BOGO Business

By: A New Shade of Cause Marketing: Reward Donors (and Convert Them To Consumers)

A New Shade of Cause Marketing: Reward Donors (and Convert Them To Consumers) — Thu, 24 Jun 2010 11:09:34 +0000

[...] type of campaign would generate more goodwill for the company than a normal percentage-of-sale or buy-one-give-one campaign because the matched donation isn’t dependent on the consumer buying a Brita or [...]

By: You Don’t Have to be a Big Company to Give Back

You Don’t Have to be a Big Company to Give Back — Mon, 29 Jun 2009 18:04:45 +0000

[...] The NOW Project, a Los Angeles-based jewelry and apparel company, practices a different breed of “Buy-One-Give-One.” Through Yoga NOW, for every NOW jewelry product purchased, the company is donating one yoga class [...]

By: This Blog Helps Sell BOGO Lights for SunNight Solar

This Blog Helps Sell BOGO Lights for SunNight Solar — Mon, 29 Jun 2009 17:44:39 +0000

[...] as the lamp’s latest distributor. It was a BOGO Light from SunNight Solar. Patel had read my post on SunNight Solar’s Buy-One-Give-One (BOGO) business model, contacted its founder Mark Bent, [...]