“But who are you? What is this idea? It doesn’t fit any of the existing patterns because they were set up to serve the old idea…. “ This is Ashoka founder Bill Drayton’s description of a feeling often experience by social entrepreneurs, himself included.  I’m sharing it because it’s something you’ve probably felt, as have [...]
Are you missing the information in front of you? It’s difficult to see the flaws or weaknesses in products or landing pages that we look at every day.  It’s the curse of knowledge tag-teaming us with the curse of familiarity.  But if we don’t unglue ourselves from our expectations and think critically and creatively, it [...]
What distinguishes your company from your competitors?  How are you sharing what makes you unique? Did you know Sprint has a buy-back program that’s kept more than 20 million cell phones out of landfills since 2001?  Did you know it has a new phone, the Reclaim, made from 80% recycled plastics?  That it aims to recover [...]
It takes more than one action to empower your employees.  As simple (and obvious!) as that sounds, it’s what struck me the most while writing yesterday’s post on enabling your employees.  Maybe a better way to structure the post would be to highlight tactics by company since each of the companies I included–King Arthur’s Flour, [...]
Advisors are people who invest in your business because they see value in what you’re doing. Instead of investing with money, they’re doing it through their time, guidance and networks. Show them the value. You’re not creating another company. You’re creating a mission that people find exciting and inspiring. There will be times when you [...]
Put aside social responsibility.  Forget about best practices or which term best describes what you do. Much of what I write is tactics, examples and inspiration to help you create and grow your business.  But there’s no edict for social responsibility.  That’s the rad (and at times frustrating) element. It’s a comparatively new idea that’s [...]
What does it mean to lead a company’s social mission?  Social mission is how I describe all of the elements that contribute to a business being socially and financially effective. It’s more than CSR because it’s ingrained into the organization’s business model in the best cases, and leaves a shine on all company functions and [...]
A new TV series is looking to match a social entrepreneur with  a “well known, self-made millionaire, entrepreneur, motivational speaker and philanthropist.”  In addition to receiving business mentoring, you’ll have the eyes of the American public on your new venture. To submit your project or venture (it’s unclear how developed a project they’re looking for), [...]
If your company consistently runs social responsibility programs, but you doesn’t take the time or have the confidence in its programs to make sure I know about them, it’s doing me and itself a disservice. Like Walgreens or Rite Aid, CVS is a national pharmacy chain. There’s no visible differentiation between it and its competitors. [...]
I'm Olivia Khalili. I created Cause Capitalism to show you how to grow your business by incorporating a social mission. 
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