My last post lingered on reasons for the current swell in cause marketing, but maybe it’s a successful trend revitalized. Back in money-centric 1983, American Express created a cause marketing campaign to fund the restoration of the Statue of Liberty. For every purchase made, 1 cent was donated to the fund; American Express ultimately raised [...]
Those in their mid-20s and younger–Generation Y–form a consumer and employee block of socially conscious individuals. As this demographic continues to mature, enter the workplace and exercise buying power, it does so with a mind toward making a difference in our world. Businesses, whether seeking consumers or employees, can no longer afford to shirk the [...]
This seems like the modern paradox: Can companies increase profits through socially conscious marketing and charitable donations? ‘Sure thing’, say Satya Menon of the University of Chicago Graduate School of Business and Barbara Kahn of the Wharton School, University of Pennsylvania. Their research underscores the link between a product’s goodwill image and a consumer’s purchase [...]
I'm Olivia Khalili. I created Cause Capitalism to show you how to grow your business by incorporating a social mission. 
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