For less than $300 dollars and in under two weeks I launched an awareness campaign, powered through Twitter, to encourage people to choose gifts that have a social or environmental benefit. This is story of what what worked, what didn’t and why I set up virtual shop at iGiveTwice.com. Near the end of November I […]
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How Doing Good and Belly Fat Ads Relate–with Faisal Sethi
Doing nothing changes everything. It’s a bit hyperbolic admits Faisal Sethi, but it gets people thinking about how they can leverage their regular actions and routines for good. Sethi is the co-founder of DoGood Headquarters, a new startup out of Ottawa. DoGood Headquarters is virtual factory of online solutions that have a social impact in […]
You’re Shopping Anyway–How to Make Your Purchase Count 3 Times
What a difference 10% makes when it’s extracted from $460 billion. The latter figure is what Americans spent on holiday shopping last year despite a rapidly eroding economy and forewarned doldrums ahead. It’s been said before, but it’s worth another step to the soapbox: What if we choose to buy only merchandise that has a social […]
Are You Exercising Your Secret Weapon On Twitter?
Today, it’s a near death knell for companies to pass up Twitter, and cause capitalism companies hold an advantage in that their customers, by virtue of wanting to seem virtuous, will tweet about them. I recently coached a masterful company on its social media presence. While the company makes headlines with its innovations in sustainability, […]
How to Turn Your Exercise Mileage into Dollars for Charity
Rubber meets road and sponsorship backs action at Plus 3 Network, a recently launched California company that allows companies to sponsor your fitness workout for charity. Whether you run, bike, skate, swim or walk for exercise–or transportation–you can begin turning your steps, pedal rotations and swimming strokes into a campaign for a cause you care […]
What’s Your Intent?
UPDATE June 2009: My entrepreneurship-in-residence morphed into a steady position with Intent. During the last year I have helped build Intent’s blogging community of more than 400 experts; developed content distribution networks and revenue streams through advertising and sponsorship; executed an integrated media campaign for SunChips that was packaged and distributed throughout Intent’s network; and […]
GoodSearch: “You search, we give”
I wasn’t planning this post. I was in the middle of another task when I glanced up at my Good Search search bar. Is Good Search blog-worthy, I wondered? Doesn’t everyone already know about it? Maybe so. I knew about Good Search for awhile but simple forgetfulness kept me away. So I installed a search […]
World of Good & eBay
Eighty-nine percent (89%) of the coveted chunk of American consumers ages 13-25 would switch from one brand to another connected to a ‘good cause’ if the products and prices were comparable (Cone Inc.). From the coffee counter to the clothing store, increasingly, product choices are being made with social responsibility in mind. E-commerce sites were […]
I'm Olivia Khalili. I created Cause Capitalism to show you how to grow your business by incorporating a social mission. I've worked extensively with both nonprofits and for-profits. I found that when you combine the two, you grow your profits, impassion all your stakeholders and do good in the world. Read more.
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