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	<title>Comments on: How Cause Capitalism Helps This Underdog Lead the Pack</title>
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	<description>*Good* for profit</description>
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		<title>By: Sloane Berrent</title>
		<link>http://causecapitalism.com/give-something-back-vs-staples/#comment-296</link>
		<dc:creator>Sloane Berrent</dc:creator>
		<pubDate>Mon, 17 Aug 2009 13:09:19 +0000</pubDate>
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		<description>Excellent points Olivia. Each one of them - you have to be doing something for the right reasons, you have to convey that to your base, you have to follow through - and if you mess up - you have to talk about it. 

It seems so simple - yet so few companies get it - so few consumers ask for it. I&#039;m glad you&#039;re talking about this subject, it&#039;s crucial for the future of capitalism in our country.</description>
		<content:encoded><![CDATA[<p>Excellent points Olivia. Each one of them &#8211; you have to be doing something for the right reasons, you have to convey that to your base, you have to follow through &#8211; and if you mess up &#8211; you have to talk about it. </p>
<p>It seems so simple &#8211; yet so few companies get it &#8211; so few consumers ask for it. I&#8217;m glad you&#8217;re talking about this subject, it&#8217;s crucial for the future of capitalism in our country.</p>
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