http://causecapitalism.com/how-to-use-giving-as-a-strategy-for-your-small-business-with-maggie-keenan/ *Good* for profit Tue, 31 Jan 2012 19:54:50 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://causecapitalism.com/how-to-use-giving-as-a-strategy-for-your-small-business-with-maggie-keenan/#comment-756 7 Reasons Why Your Small Business Can Have a Better Social Mission Thu, 25 Feb 2010 18:24:06 +0000 http://causecapitalism.com/?p=1132#comment-756 [...] Which of these points did you connect with the most? Was it the opportunity to impact customers or the idea of working with a gung-ho non-profit? Build your first initiative around 1) whichever principle this is and 2) the cause or beneficiary that fits your company. [...] [...] Which of these points did you connect with the most? Was it the opportunity to impact customers or the idea of working with a gung-ho non-profit? Build your first initiative around 1) whichever principle this is and 2) the cause or beneficiary that fits your company. [...]

]]> http://causecapitalism.com/how-to-use-giving-as-a-strategy-for-your-small-business-with-maggie-keenan/#comment-661 admin Fri, 05 Feb 2010 20:06:56 +0000 http://causecapitalism.com/?p=1132#comment-661 Jacqueline, thanks. Sounds like you're doing really great work. I like your approach to having businesses deepen "their vision of their place in the market." It important for them to own it. Jacqueline, thanks. Sounds like you’re doing really great work. I like your approach to having businesses deepen “their vision of their place in the market.” It important for them to own it.

]]> http://causecapitalism.com/how-to-use-giving-as-a-strategy-for-your-small-business-with-maggie-keenan/#comment-659 jacqueline Fri, 05 Feb 2010 15:13:31 +0000 http://causecapitalism.com/?p=1132#comment-659 I love this! I have been advocating that small businesses get engaged in cause marketing to build community and deepen their vision of their place in the market. I recently wrote two blog posts that talk about easy, effective ways for small businesses to get on the cause marketing bandwagon! http://goodwolve.blogs.com/moxieworks/2010/02/small-business-cause-marketing-tips.html Your advice is great as well - especially about not having to share their numbers, it isn't about competing with corporate giving and they need to feel good about what they contribute. Thanks so much for writing this! I love this! I have been advocating that small businesses get engaged in cause marketing to build community and deepen their vision of their place in the market. I recently wrote two blog posts that talk about easy, effective ways for small businesses to get on the cause marketing bandwagon! http://goodwolve.blogs.com/moxieworks/2010/02/small-business-cause-marketing-tips.html Your advice is great as well – especially about not having to share their numbers, it isn’t about competing with corporate giving and they need to feel good about what they contribute. Thanks so much for writing this!

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