Don’t call it a community and don’t plan to build one unless it will offer real value to the people who participate. Not just to you or your brand or the top-dogs within the community. That’s called marketing or complicit back-scratching, but not community in a sense of deep give and take and shared value, [...]
Rather than doing the industry in, cause-washing might just save corporate sustainability. Although consumer trust is worse than we thought, the anecdote has the potential to alter the way companies do business and consumers shop. Less than one percent of people (surveyed recently by BBMG in partnership with B Lab) trust company advertisements or statements [...]
In the last four days that I’ve been back in the states I’ve had to pay for bags three times (at CVS, Ikea and Trader Joe’s). It’s a surprising and welcome development, particularly as I’m not in California or Boulder, but in Washington, D.C. My reaction to the pay-for-bag-system has also evolved in step with [...]
This past week I’ve run into a lot of misconceptions about social responsibility and business. Taken from conversations with professionals “outside the sector” to those influencing it, from articles, blog posts and comments, here are this week’s top-eight fallacies about corporate social responsibility (CSR). .. It’s a new movement, so there’s time before my company [...]
I’m not the first to make the case that crowdsourced social good contests should retreat quickly into the night. They’re inefficient at creating change; Their current popularity has diminished the value they bring to companies and brands; Consumers are fed up with them (how many vote-for-me solicitations do you get a week that make you feel [...]
The offer: As part of a publicity push for its carbon-neutral ENVIRONMENT Papers line, Neenah Paper launched a sweepstakes to win an eco-trip for two to the Osa Peninsula in Costa Rica and a chance to ”go hard core and experience conservation in the heart of some of nature’s most fragile environments.” The lucky winner is [...]
If you caught my poll earlier this week asking what areas you find meaningful in the cosmos of business and social responsibility, you know that I’ve been thinking hard about how to make the biggest impact. On one hand, there’s the CSR approach, which I’ll generalize as reaching more people but having less direct impact [...]
When I talk about the benefits of building a business with a social mission, consumer support and loyalty come up a lot. One of the rewards of being a socially driven company is that consumers like to buy from you and will often take it upon themselves to share your mission with others. A new [...]
This was one of the most educational interviews I’ve done. Mike is able to admit when he’s wrong, to explain the internal motivations and strategy behind his company’s social responsibility programs and to go beyond corporate sound bites. Click the player to listen to our conversation. Prefer MP3? Right-click and download. [Audio clip: view full post to [...]
I'm Olivia Khalili. I created Cause Capitalism to show you how to grow your business by incorporating a social mission. 
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