23. Jun, 2010 •
Categories: Businesses, Corporate Social Responsibility, Rants & Raves •
by admin
McDonald’s just penetrated my prejudice-painted blinders to score some points. Â Like Walmart before, McDonald’s was once my favorite company to malign. Animal cruelty, lousy work conditions, rainforest destruction, supplier coercion, detrimental marketing and obesity (yes, I think McDonald’s has a responsibility for the products they sell) were some top offenses. But McDonald’s has been systematically [...]
0 Comments
24. May, 2010 •
Categories: Build a Purpose-driven Business, Consumer Behavior, Corporate Social Responsibility, Trends •
by admin
“If you’re not scared by what you’re revealing, than you’re not being transparent enough†–Jeffrey Hollender, Seventh Generation If real transparency is scary, why create it?  Like with most things that bring real value (and take real effort), there are several benefits of having a glass-walled company.  A note before the benefits: transparency isn’t a [...]
4 Comments
20. May, 2010 •
Categories: Cause Marketing, Consumer Behavior, Corporate Social Responsibility, Trends •
by admin
Smart business talk today revolves around meeting stakeholder interests. Â But it can be daunting for companies to do that. Whereas before they were primary liable to shareholders, they’re now pressed to satisfy consumer demands for products that are sustainable as well as affordable and durable; they’re expected to take the environment and the community and [...]
5 Comments
14. May, 2010 •
Categories: Business Models, Commercial & Nonprofit Partnerships, Corporate Social Responsibility, Events, Interviews, Web/Tech •
by admin
In this video, shot by Lee Fox at the Social Enterprise Alliance Summit, Pamela Hawley, founder and CEO of UniversalGiving, talks about the experience that set her on her path at age twelve and how social responsibility can specifically benefit a company. Pamela Hawley founded UniversalGiving as a nonprofit social enterprise to match donors and volunteers with [...]
0 Comments
19. Apr, 2010 •
Categories: Businesses, Uncategorized •
by admin
With the blogs I read, the experts I interview and the networking groups I belong to, I figured I had a pretty accurate count of U.S. companies that are crushing it with their social mission. But I don’t. Â And I need your help. Which companies or entrepreneurs do you know that we can learn from? [...]
1 Comment
01. Apr, 2010 •
Categories: Businesses, Corporate Social Responsibility, Rants & Raves •
by admin
If your company consistently runs social responsibility programs, but you doesn’t take the time or have the confidence in its programs to make sure I know about them, it’s doing me and itself a disservice. Like Walgreens or Rite Aid, CVS is a national pharmacy chain. There’s no visible differentiation between it and its competitors. [...]
4 Comments
10. Feb, 2010 •
Categories: Corporate Social Responsibility •
by admin
It’s the simplest programs that drive action and results. Three days after Haiti was struck by the January 12 earthquake, Discover Card enacted a simple relief program that raised $3.1 million. Card members could contribute their cash back bonus points to the American Red Cross and Discover would convert this to dollars and match the donation. [...]
0 Comments
13. Jul, 2009 •
Categories: Trends •
by admin
What can U.S.-based businesses learn from Asian corporate social responsibility (CSR) programs? A lot and a little at the same time. My view is that businesses engaging in CSR at home and overseas face the same fundamental issues, with varying secondary issues (like governance, specific consumer behavior or local environmental standards). So I’m turning to [...]
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