Neither nationwide purse-tightening nor cries of Slactivism! Greenwashing! and Fad! have shaken cause marketing. Eighty-three percent of consumers “want more of the products, services and retailers they use to benefit causes,” according to Cone Inc.’s 2010 Cause Evaluation Study. But how do you do cause-related marketing (or cause branding) right? Pick a cause you care about. […]
Tag Archives: social mission
What Does the Empathy Differentiator Mean For Social Business?
How does a physician with sufficient medical knowledge and analytic ability distinguish himself? He measures high on the empathy scale. Once a physician gets past a certain threshold of analytic ability, he’s proven himself to be an okay doctor on the functional front, so the point of differentiation becomes his empathic abilities. When the Jefferson […]
My Stand Against False Communities: I Want Real Change, Not a Marketing Assist
Don’t call it a community and don’t plan to build one unless it will offer real value to the people who participate. Not just to you or your brand or the top-dogs within the community. That’s called marketing or complicit back-scratching, but not community in a sense of deep give and take and shared value, […]
Vote4GoodBusiness: Creating More Companies That Get The Value of Sustainability
There are some myths about social responsibility and business that I need to dispel. There’s too much potential innovation, human fulfillment, environmental and social degradation and dollars at stake to let them linger. You–reader of this blog and likely social entrepreneur–can spot their untruths. But what about the millions of business in the United States that […]
4 Funding Options for Your Social Business Venture
I’m wrapping up Social Business Venture week with a look at funding options for the breed of businesses that generate profits but exist primarily to fulfill a social need. The legal structure of your business should take into account how you plan to operate and earn revenue. Neither of these decisions can be taken lightly […]
How Turning His Non-profit Into a Profitable Company Helped His Social Mission–with Aseem Das
If you want the real story from a successful for-profit social entrepreneur, click the player to listen to Aseem Das talk about founding and transforming World Centric. Prefer MP3? Right-click and download. [Audio clip: view full post to listen] World Centric evolved from a nonprofit to a nonprofit with a revenue-earning component to a for-profit […]
Should Your Company Be Volunteering For Bravado? (This Company Is)
As a sign of their technological and business prowess, iTeleport employees volunteer one day every week with the Khan Academy, a non-profit working to provide top-level education for free to anyone with access to a computer. It’s not a marketing or publicity ploy and it’s not a recruitment tool (directly, at least). iTeleport founder Jahanzeb […]
Choose Your Own Cause-Marketing Ending
To build brand awareness and identity, the Close But No Cigar company is interested in creating several cause-based community events. Close But No Cigar (CBNC) brings in an expert to ask what cause it should support. Based on the company’s response to several questions, the idea man returns with several areas that the company might […]
Coke’s Sticky Situation Is a Warning Not To Market Sustainability You Don’t Have
On a wall in Honest Tea’s office is a Chinese proverb that cautions Those who say it cannot be done should not interrupt the people doing it. It’s a prescient warning given the story I’m about to tell, but the lesson I want to highlight is that when you invest in sustainability as an image […]
I'm Olivia Khalili. I created Cause Capitalism to show you how to grow your business by incorporating a social mission. I've worked extensively with both nonprofits and for-profits. I found that when you combine the two, you grow your profits, impassion all your stakeholders and do good in the world. Read more.
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