http://causecapitalism.com/the-empty-suit-5-cause-marketing-mistakes-to-avoid/ *Good* for profit Fri, 10 Sep 2010 13:15:38 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://causecapitalism.com/the-empty-suit-5-cause-marketing-mistakes-to-avoid/#comment-768 How to Build an Effective Cause Marketing Program–With Joe Waters Thu, 04 Mar 2010 02:38:57 +0000 http://causecapitalism.com/?p=1032#comment-768 [...] businesses should contribute to Haiti relief. I wrote about an offensive cause marketing campaign here and concluded that a flat grant was the right thing to do. Joe elaborates, advising a donation [...] [...] businesses should contribute to Haiti relief. I wrote about an offensive cause marketing campaign here and concluded that a flat grant was the right thing to do. Joe elaborates, advising a donation [...]

]]> http://causecapitalism.com/the-empty-suit-5-cause-marketing-mistakes-to-avoid/#comment-639 admin Tue, 02 Feb 2010 12:40:41 +0000 http://causecapitalism.com/?p=1032#comment-639 That must have been interesting work! You're right that if a company leads with sincerity and true intent, their mistakes are just learning points, but if they execute a great (but hollow) campaign, they can expect consumer backlash. Thanks for your thoughts. That must have been interesting work! You’re right that if a company leads with sincerity and true intent, their mistakes are just learning points, but if they execute a great (but hollow) campaign, they can expect consumer backlash. Thanks for your thoughts.

]]> http://causecapitalism.com/the-empty-suit-5-cause-marketing-mistakes-to-avoid/#comment-635 Steve Jennings Tue, 02 Feb 2010 01:58:13 +0000 http://causecapitalism.com/?p=1032#comment-635 Olivia, I was deeply involved throughout 2009 with PepsiCo's project Asha (HOPE); CSR / Cause Marketing strategy. We should applaud those corps brave enough to venture in to the 'new world' of social media driven, cause marketing. Empowered consumers will determine what is authentic, and what is nothing more than blatant 'cause washing'. Those corps that get it right will reap the rewards. Those that 'fake it' can expect to face a consumer backlash. Steve (aka @zyozyfounder and a 'cause pirate' at heart) :) Olivia,
I was deeply involved throughout 2009 with PepsiCo’s project Asha (HOPE); CSR / Cause Marketing strategy. We should applaud those corps brave enough to venture in to the ‘new world’ of social media driven, cause marketing. Empowered consumers will determine what is authentic, and what is nothing more than blatant ’cause washing’. Those corps that get it right will reap the rewards. Those that ‘fake it’ can expect to face a consumer backlash.
Steve (aka @zyozyfounder and a ’cause pirate’ at heart) :)

]]> http://causecapitalism.com/the-empty-suit-5-cause-marketing-mistakes-to-avoid/#comment-613 admin Wed, 27 Jan 2010 04:32:07 +0000 http://causecapitalism.com/?p=1032#comment-613 Ted, you're absolutely right. This is generating an interesting conversation about *how* to educate and advise smaller nonprofits (and DWB is not even small) to create and execute partnerships with true impact. Ted, you’re absolutely right. This is generating an interesting conversation about *how* to educate and advise smaller nonprofits (and DWB is not even small) to create and execute partnerships with true impact.

]]> http://causecapitalism.com/the-empty-suit-5-cause-marketing-mistakes-to-avoid/#comment-612 admin Wed, 27 Jan 2010 04:30:40 +0000 http://causecapitalism.com/?p=1032#comment-612 Thanks Noland. I'm in agreement. There's room for learning and room for error but not room for exploitation. Thanks Noland. I’m in agreement. There’s room for learning and room for error but not room for exploitation.

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