Comments on: WeDrink’s New Type of Marketplace is No Ruse http://causecapitalism.com/wedrink/ *Good* for profit Wed, 08 Sep 2010 22:45:50 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Andrew Meredith http://causecapitalism.com/wedrink/#comment-75 Andrew Meredith Thu, 02 Jul 2009 17:42:38 +0000 http://www.cause.dreamhosters.com/?p=8#comment-75 I appreciate your supportive words Auren, and you are right, it is a rather difficult business model. We've found that for such large and transparent donations, folks are being given a chance to second-guess themselves on whether they are comfortable donating so much. Whereas a similarly priced item with an inconspicuous yet smaller donation may sell better because the consumer may be assuming this to be the market value of the product. Efficient pricing models will eventually pin down the values for both the ideal cost of product, as well as most acceptable paired donation. But ultimately it is about pioneering and promoting the concept to other businesses so more and more consumers will become familiar and comfortable with making micro-donations on a regular basis. Thanks again for your input, and feel free to email me personally if you wish to continue in this discussion. -Andrew I appreciate your supportive words Auren, and you are right, it is a rather difficult business model.

We’ve found that for such large and transparent donations, folks are being given a chance to second-guess themselves on whether they are comfortable donating so much. Whereas a similarly priced item with an inconspicuous yet smaller donation may sell better because the consumer may be assuming this to be the market value of the product.

Efficient pricing models will eventually pin down the values for both the ideal cost of product, as well as most acceptable paired donation. But ultimately it is about pioneering and promoting the concept to other businesses so more and more consumers will become familiar and comfortable with making micro-donations on a regular basis.

Thanks again for your input, and feel free to email me personally if you wish to continue in this discussion.

-Andrew

]]> By: admin http://causecapitalism.com/wedrink/#comment-69 admin Mon, 29 Jun 2009 19:17:18 +0000 http://www.cause.dreamhosters.com/?p=8#comment-69 Auren, that's a good point. Data shows that consumers will pay more for products that provide an opportunity to do well. At the same time, I tend to agree with you. There are businesses who are providing this added benefit to consumers, while still providing them competitively priced products. Auren, that’s a good point. Data shows that consumers will pay more for products that provide an opportunity to do well. At the same time, I tend to agree with you. There are businesses who are providing this added benefit to consumers, while still providing them competitively priced products.

]]> By: Auren Tsotis http://causecapitalism.com/wedrink/#comment-66 Auren Tsotis Mon, 29 Jun 2009 19:06:58 +0000 http://www.cause.dreamhosters.com/?p=8#comment-66 I give these guys props for creating WeDrink. I think their idea of partnering with nonprofits is great. However, I think that it's dangerous to build a business model on the assumption that consumers will pay a premium for your product. Some may, but it's a much harder sell. I give these guys props for creating WeDrink. I think their idea of partnering with nonprofits is great. However, I think that it’s dangerous to build a business model on the assumption that consumers will pay a premium for your product. Some may, but it’s a much harder sell.

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