As I said in this The Washington Post article by Olga Khazan, people want to feel the products they buy are more than just products. The article tells the story of how Holstee’s founders, while launching their business, declared what they stood for in a manifesto. The manifesto reads like something out of a self-help book: [...]
If you’re helping to build a business with a social mission, maybe you can identify with this excerpt from an article I co-wrote in The Guardian. Suggesting you are a social entrepreneur or work for a social enterprise often sounds a bit silly to first-time listeners. “Is that a fancy way of saying you’re a party [...]
This year attracted a record number of proposals (3,283) for sessions at SxSW Interactive. Listed below are some of the topics I hope to see brought to life, hashed out, revered and questioned at the festival next March. As they primarily (although not all, black market innovations and digital nomadism made the list) relate to [...]
Ray Anderson, the CEO of InterfaceFLOR, died this week. He called himself a radical industrialist, and stood as an icon for many on account of his brazen–and successful–efforts to transform InterfaceFLOR, an industrial carpet manufacturer, into a responsible business. Perhaps most importantly, he demonstrated that intolerance for environmental exploitation can be highly profitable. In illuminating the [...]
How did a travel company grow its revenue by 42 percent during the recent economic stall? It attracted more customers (around $150 million worth) because it aligned its business model with sustainability. “Sustainability is at the forefront of our business model because of customer demand,” says Gap Adventures CEO, Bruce Poon Tip. A demand that Bruce [...]
Panera Bread’s pay-what-you-want model is working. One year ago this week the Panera Bread Foundation openend its first Panera Cares Cafe, a store that looks in almost all regards like the company’s 1,453 others. The prime distinction is that this St. Louis adjacent cafe lists suggested donation amounts instead of mandatory prices and accepts whatever [...]
Walmart’s $4 prescription drug plan, which makes nearly all prescription drugs available for $4, has generated more than $2 billion in savings for its customers, with a specific benefit to Medicare recipients and the uninsured. But it wasn’t launched as a social responsibility initiative. It was launched as business strategy. And it’s proven extremely successful, [...]
. “What would you say to companies that see improving even one piece of their supply chains as too expensive?” I asked. Joe Sibilia had just shared one method to help companies become more sustainable: take one ingredient in the supply chain and use it to create a social benefit. This is what he had done [...]
Companies that practice conscious capitalism benefit from putting their employees first. The Container Store, REI and Joie de Vivre have shown this to be true, even as the lagging economy has pushed other companies to downsize. At The Container Store, employees are prioritized over customers and shareholders. It’s a core company principle that influences all business decisions. Full-time employees earn an average [...]
I'm Olivia Khalili. I created Cause Capitalism to show you how to grow your business by incorporating a social mission. 
© 2012 Cause Capitalism. All Rights Reserved.
Powered by Wordpress. Designed by 
