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How Do You Measure Something As Elusive As Impact?–Interview with Andy Mercy

If you measure progress, you can improve it. But how exactly do you measure the growth of something as elusive as impact? That’s what AngelPoints, Andy Mercy’s company, does well, which is why I invited him to do a Cause Capitalism interview. Andy founded AngelPoints after stumbling into a volunteer experience at work and being underwhelmed […]

6 Tools and 4 Words To Measure Your Company’s Social ROI

What gets measured gets valued (as well as improved upon).  Tracking and evaluating the social return on investment (SROI) is today’s Plastics. It’s the future of sustainability–nay–the future of business. Period. While stakeholder demand for sustainability and the impact of companies’ actions grows, evaluation methodologies and criteria still resemble the Wild West.  There’s no standard metric and […]

The Best Kept Secret to Social Venture Funding?

Consider becoming certified as a B Corporation. If you’re looking for mission-aligned capital for an existing business, B Corp status will help, and if you’re looking for traditional investing, it won’t hurt. B Corporation certification signals to investors, consumers and employees that you are use business to solve social and environmental problems. For companies looking […]

Want Consumers’ Attention? Ditch the CSR Report

Lots of companies are attracted to sustainability and decide to commit to it.  Fewer see the value of certifying their sustainability commitment with a CSR report. But fewer still fail to signal the fruits of their labor (and reporting) to their consumers. The contents of a CSR report almost never reach consumers’ eyes because they’re […]

Better Employees, Finances and Image: Why and How to Create A Corporate Volunteer Program–With Chris Jarvis

Click the player to listen to the interview or right-click and save for the MP3. [Audio clip: view full post to listen] Like this interview?  You can thank Chris on Twitter like this. With a poke in the chest, Chris Jarvis was asked a question on a street corner that stripped away what he knew […]

DOING Good Only Gets You So Far: 15 Points on CSR Reporting–With Elaine Cohen

I write Cause Capitalism to arm companies and entrepreneurs with the reasons, examples and tactics to integrate a social mission into their business. Many of the start-ups and sole proprietors that I speak with are just beginning to look for ways to add a social element as they launch their business. It’s challenge enough for […]