31. Aug, 2010 •
Categories: Corporate Social Responsibility, Rants & Raves, Trends •
by Olivia Khalili
I came to the whole idea of social impact and business after several frustrating experiences–working for a business lobbying organization that (not shockingly) ran against my values, becoming privy to the status quo inefficiencies of traditional international economic development and suffering alongside my nonprofit clients as they focused more on fundraising and philanthropic realpolitik than constituent [...]
2 Comments
23. Aug, 2010 •
Categories: Corporate Social Responsibility, Rants & Raves •
by Olivia Khalili
I’m stymied by another article from The Wall Street Journal challenging the plausibility and benefit of corporate social responsibility. In “The Case Against Corporate Social Responsibility“ Aneel Karnani takes the Friedmanite view that companies are primarily responsible for maximizing shareholder profits. To make his point that profit trumps social good, he focuses on the relationship between company [...]
2 Comments
20. Aug, 2010 •
Categories: Corporate Social Responsibility, Rants & Raves •
by Olivia Khalili
“CSR in my mind is defunct now… Compartmentalizing the socially responsible is not the way to go. I think the model for starting employee engagement activities has to be embedded in everything you do.” Richard Branson isn’t the first to make this statement. It’s hardly heretical anymore. Campbell’s Vice President for CSR Dave Stangis seems [...]
5 Comments
16. Aug, 2010 •
Categories: Businesses, Corporate Social Responsibility, Interviews •
by Olivia Khalili
Can Microsoft count social good among its top products? It’s a hard question to answer (for starters, defining and measuring social good is tough) but a fair question to ask in the context of Microsoft’s employee culture of social involvement. Last year, employee giving and company matched funds totaled nearly $90 million. Volunteer time is [...]
4 Comments
13. Aug, 2010 •
Categories: Corporate Social Responsibility, Employee Involvement •
by Olivia Khalili
How do you engage employees in your company’s sustainability efforts, particularly when you’re just starting out? It can be trickier thank you’d think. In Strategy for Sustainability Adam Werbach reminds us that, Just as sustainability does not work for businesses unless it serves business needs first, sustainability does not engage individuals unless it first and foremost [...]
0 Comments
10. Aug, 2010 •
Categories: Corporate Social Responsibility, Rants & Raves •
by Olivia Khalili
Does a history of progressive social and environmental responsibility compensate for recent environmental abuse? Green Mountain Coffee is staring into the face of this question now with criticism of its environmentally noxious single-use coffee pods that work with its Keurig brewing system. Last year, more than 80% of Green Mountain’s $803 million in sales came [...]
10 Comments
09. Aug, 2010 •
Categories: Businesses, Commercial & Nonprofit Partnerships, Corporate Social Responsibility, Interviews •
by Olivia Khalili
Microsoft has something up its sleeve. A roiling, innovative and effective CSR strategy, which, even among CSR wonks, has gone largely unnoticed. Over the past weeks I’ve had the opportunity to speak with several executives in Redmond, Washington, and Buenos Aires, Argentina, helping to shape Microsoft’s corporate citizenship strategy. Admittedly, I went into these conversations [...]
4 Comments
06. Aug, 2010 •
Categories: Cause Marketing, Corporate Social Responsibility, Rants & Raves, Trends •
by Olivia Khalili
This past week I’ve run into a lot of misconceptions about social responsibility and business. Taken from conversations with professionals “outside the sector” to those influencing it, from articles, blog posts and comments, here are this week’s top-eight fallacies about corporate social responsibility (CSR). .. It’s a new movement, so there’s time before my company [...]
2 Comments