UNICEF chose Hallmark as the sole supplier of its greeting cards. This symbiotic relationship allows UNICEF to profit from the greeting cards throughout the year through Hallmark’s name recognition and ubiquitous retail stores.
Hallmark benefits by associating with a children’s charity and carrying exclusive distribution rights for the cards. This functional and efficient partnership cuts down on UNICEF’s overhead and provides Hallmark with a double bottom line.




I'm Olivia Khalili. I created Cause Capitalism to show you how to grow your business by incorporating a social mission. 

I would like to know how to and where to submit
my application for UNICEF Hallmark greeting cards. They are note cards and would be boxed.
I would like to know how to and where to submit
my application for UNICEF Hallmark greeting cards. They are note cards and would be boxed.