Tag Archives: brand awareness

Choose Your Own Cause-Marketing Ending

To build brand awareness and identity, the Close But No Cigar company is interested in creating several cause-based community events. Close But No Cigar (CBNC) brings in an expert to ask what cause it should support.  Based on the company’s response to several questions, the idea man returns with several areas that the company might […]

The Private Side of Sustainability Is Sexy Too: Engaging CEOs in More Than Just Sustainable Window Dressing

There seems to be a problem.  An influential group of global CEOs list brand, trust and reputation as their “primary considerations for acting on sustainability.”  Motivators like revenue growth and cost reduction, consumer demand, employee engagement and retention and personal motivation lagged significantly behind. Many CEOs seem to have reversed cause and effect. Brand trust […]

Why Mission Should Be Your Primary Product

How to let your mission guide you: Your mission should guide your decisions, but sometimes you’ll have to prioritize long-term mission over short-term consequences as Organic Valley did when it shipped milk from Ohio to North Carolina to help farmers there start a local business. The short-term compromise was the environmental impact of shipping milk so […]

Stay Out Of The Hallway and Other Tips From a Serial Conference-goer

We’ve heard from entrepreneurs before on this blog about the importance of building a network that can support and guide your social enterprise. While he was developing Energy Inside, Veer Gidwaney “networked pretty aggressively over a couple of years,” and Teju Ravilochan who co-founded the Unreasonable Institute “went to where the action was.” Conferences can […]