Tag Archives: cause mark

How to Build an Effective Cause Marketing Program–With Joe Waters

Building on our new understanding of what cause marketing is (a partnership between a nonprofit and a for-profit for mutual profit)¬†and how we can use it (point-of-sale, percentage-of-sale, licensing), cause marketing expert Joe Waters schools us in the tactics for running a successful cause marketing campaign, beginning with an important caveat: You’re not going to […]