Tag Archives: Coke

Can Coke Teach Nonprofits How to Deliver More Social Impact?

Coke, it’s everywhere. It’s in communities without¬†electricity, running water or proper nutrition. Why? Because it’s an innovator in distribution, consumer analysis and marketing. What can the social impact sector (nonprofits, social enterprises, the public sector) learn from Coke that will allow us to save more lives? ¬†Melinda French Gates asked this question during a TEDxChange […]

Coke’s Sticky Situation Is a Warning Not To Market Sustainability You Don’t Have

On a wall in Honest Tea’s office is a Chinese proverb that cautions Those who say it cannot be done should not interrupt the people doing it. It’s a prescient warning given the story I’m about to tell, but the lesson I want to highlight is that when you invest in sustainability as an image […]