Tag Archives: Giving Works
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The Teapot Story: Giving Money Away Draws Customers, Boosts Sales

Nearly every day I excitedly read another report or article citing the benefits—many of them financial—of corporate social responsibility and socially driven business.  I smile and compile and try to digest these percents and survey populations and geographic-specific findings. IBM and OgilvyEarth harvest invaluable information* that shapes thought and work for many of us.  Putting [...]