Tag Archives: Honest Tea

Trouble Brewing For Green Mountain Coffee: Do 3 Billion Plastic Cups Negate 30 Years of Sustainability?

Does a history of progressive social and environmental responsibility compensate for recent environmental abuse? Green Mountain Coffee is staring into the face of this question now with criticism of its environmentally noxious single-use coffee pods that work with its Keurig brewing system. ┬áLast year, more than 80% of Green Mountain’s $803 million in sales came […]

Coke’s Sticky Situation Is a Warning Not To Market Sustainability You Don’t Have

On a wall in Honest Tea’s office is a Chinese proverb that cautions Those who say it cannot be done should not interrupt the people doing it. It’s a prescient warning given the story I’m about to tell, but the lesson I want to highlight is that when you invest in sustainability as an image […]