Tag Archives: Jeffrey Hollender

The Success of Your Company’s Mission Hinges On The Answer To “What’s Your Job?”

2:04 pm • Categories: Build a Purpose-driven Business, Employee Involvement • by

Start small and focus your efforts on your mission.  You’ve probably heard this at some point, but it’s hard to do.  How do you know if your perception of focus is, well, out of focus?  Your employees can be the best reflection of reality. “If your employees or people connected to your company can’t tell […]

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How Transparency Can Benefit Your Company (There’s More To Be Gained Than Consumer Trust)

3:56 pm • Categories: Build a Purpose-driven Business, Consumer Behavior, Corporate Social Responsibility, Trends • by

“If you’re not scared by what you’re revealing, than you’re not being transparent enough” –Jeffrey Hollender, Seventh Generation If real transparency is scary, why create it?  Like with most things that bring real value (and take real effort), there are several benefits of having a glass-walled company.  A note before the benefits: transparency isn’t a […]

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Mission Statements for Social Entrepreneurs (From Other Social Entrepreneurs)

7:28 pm • Categories: Build a Purpose-driven Business, Businesses • by

You can read articles and books on how to write your mission statement, but not here.  This is a collection of  ideas that worked for other social entrepreneurs and what they would do differently next time.  It’s what they wished they’d had when defining their mission. Most mission statements sound like a sixth-grader’s attempt to […]

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Figuring Out the “Enterprise” in Your Social Enterprise (Because A Mission Is Not Enough)

5:42 pm • Categories: Build a Purpose-driven Business, Business Models • by

Now that you understand how your business will benefit from having a social mission, think about what value your business can provide others.  It’s not enough to build a business on your social passions and values alone; your business must also meet a demand in the marketplace.  Jeffrey Hollender of Seventh Generation suggests asking yourself: […]

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3 Tactics To Use Sustainability to Screw Your Competition

5:34 pm • Categories: Businesses, Corporate Social Responsibility, Employee Involvement, Trends • by

If you’re challenged by a boss, board or business partner who thinks sustainability is a luxury or a trend to revisit in three years, make the business case that doing environmental and social good means beating competitors. “It’s an imperative that your business start creating good, not just less harm,” says Seventh Generation co-founder Jeffrey […]

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Your Competitive Advantage Lies in Your Social Responsibility–with Seventh Generation’s Jeffrey Hollender

9:00 am • Categories: Businesses, Corporate Social Responsibility, Interviews, Podcast • by

I started Cause Capitalism to convince you that having a social mission will help grow your business and to show you how. I want you (and me) to be able to create a sector-changing business like Jeffrey Hollender did with Seventh Generation. Long before it was fashionable, Jeffrey took toilet paper and dish detergent and […]

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