Tag Archives: market demand

Figuring Out the “Enterprise” in Your Social Enterprise (Because A Mission Is Not Enough)

Now that you understand how your business will benefit from having a social mission, think about what value your business can provide others. ¬†It’s not enough to build a business on your social passions and values alone; your business must also meet a demand in the marketplace. ¬†Jeffrey Hollender of Seventh Generation suggests asking yourself: […]