When Chip Conley applied his interpretation of Abraham Maslow’s Hierarchy of Needs to his hospitality company Joie de Vivre, he tripled its size when most of his competitors were going bankrupt in the post-9/11, Travelocity-frenzy years. Click the player to listen to my 20-minute conversation with Chip or right-click and save for the MP3. [Audio clip: view […]
Tag Archives: Maslow
How Nike, Walmart and Cisco Are Being More HIP and Growing Profits With Purpose–With R. Paul Herman
In between profiteering and starry-eyed do-gooding is a place where values can incur value. This is the place of Human Impact + Profit (HIP), a methodology created by R. Paul Herman that aims to help investors and businesses make money while solving key human needs. Companies that deliver human impact and profit can gain a magic […]
I'm Olivia Khalili. I created Cause Capitalism to show you how to grow your business by incorporating a social mission. I've worked extensively with both nonprofits and for-profits. I found that when you combine the two, you grow your profits, impassion all your stakeholders and do good in the world. Read more.
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