Find your Yodas before you build your company. That’s the piece of advice that entrepreneurs offer about advisory boards that surprises me the most. Â To find your Yodas, you need to be clear about who you’re looking for and how they will further your vision, and you need to meet them where they are. While [...]
Arm yourself. Â Surrounding yourself with other social entrepreneurs is the next best thing to learning-from-doing. Â A community of people with similar goals adds to your knowledge bank, provides feedback, offers shortcuts, referrals and product discounts, and pushes you forward. When Jill wanted to implement an IRA program for the employees who ran her coffee shop, [...]
If your company doesn’t have the money (or inclination) for traditional marketing you can join the ranks of companies like Seventh Generation, Tesla Motors and Stonyfield Farm in the Gort Cloud. ‘The Gort Cloud’ is Richard Seireeni’s term for the invisible force powering today’s most visible green brands, as well as the title of his book, [...]
Sometimes, as social entrepreneurs, we’re reluctant to show our passion for the social side or our business. We get caught up in trying to appear soundly strategic or business-minded or we over think our messaging, “Will this look like cause-washing? Can customers get behind this? How will we measure and track our results?” There’s merit to the [...]
I'm Olivia Khalili. I created Cause Capitalism to show you how to grow your business by incorporating a social mission. 
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