Tag Archives: Unmesh Brahme

Creating High Impact Through BoP Business–with Unmesh Brahme

1:28 pm • Categories: Cause Marketing, Commercial & Nonprofit Partnerships, Corporate Social Responsibility, Interviews, Podcast • by

There’s a market at the bottom of the economic pyramid valued at $5 trillion dollars.  But the real allure of this market, at least for me, is the opportunity to help its 4 billion people access healthcare, educational and basic living services.  How can businesses access this market and how can they do it without […]

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If CSR As We Know It Is Obsolete, Who’s In Charge?

3:20 pm • Categories: Corporate Social Responsibility, Rants & Raves • by

“CSR in my mind is defunct now… Compartmentalizing the socially responsible is not the way to go. I think the model for starting employee engagement activities has to be embedded in everything you do.” Richard Branson isn’t the first to make this statement.  It’s hardly heretical anymore. Campbell’s Vice President for CSR Dave Stangis seems […]

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