What They Know About Business is Wrong

Mainstream business leaders don’t understand the revolution that’s going on in business. The more progressive of them are still oriented toward CSR, which is independent of purpose and often cobbled onto core business objectives. Here are a few big ideas from the Conscious Capitalism Conference that are core to a handful of businesses now, and of which we’ll be seeing more.

  • To be successful in the future, companies have to shift from profit maximization to purpose maximization.
  • Culture eats strategy for breakfast. Regardless of the precision of your strategy, if the culture does not align to support it, it will flounder.
  • “The most enlightened people are in business; they’re not in politics. The more enlightened our business leaders become, the better our future.” — Richard Barrett of Barrett Values Centre
  • Your tendency should always be to over disclose. When you’re not transparent, it sends the message that ‘We don’t trust you.’
  • The 3:1 ratio. The frequency of positive actions or emotions to negative ones is 3:1 in exemplary companies (bonus: it’s 5:1 in strong marriages).

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  1. Ryan B. July 31, 2012 at 1:52 am #

    I’m aware of the shift in business but I’ve never heard it called conscious capitalism before, thanks for the link.

  2. Olivia Khalili July 31, 2012 at 2:49 pm #

    Thanks for the comment. It’s often referenced as conscious business as well, although the definition, understanding and terminology is still pretty undeveloped.

  3. Brian Michael July 30, 2013 at 6:49 pm #

    The 3:1 positive to negative action/emotions is very interesting. Is there an inverse relationship with floundering companies?

  4. Olivia July 30, 2013 at 10:13 pm #

    Hi Brian,

    I believe it is, but I can’t affirm this completely. If you reflect on experiences in your own life, do you find that you were more productive, creative, ambitious, etc. when you felt you were being appreciated and that your efforts were making a difference? In personal my experience, I’ve found the inverse to be true, so that if I sense my work and effort is chronically not recognized, I begin to hold back.