9:40 pm •
Categories: Commercial & Nonprofit Partnerships, Rants & Raves, Trends •
by Olivia Khalili
Coke, it’s everywhere. It’s in communities without electricity, running water or proper nutrition. Why? Because it’s an innovator in distribution, consumer analysis and marketing. What can the social impact sector (nonprofits, social enterprises, the public sector) learn from Coke that will allow us to save more lives? Melinda French Gates asked this question during a TEDxChange […]
2 Comments
11:18 pm •
Categories: Cause Marketing, Rants & Raves, Trends, Web/Tech •
by Olivia Khalili
Don’t call it a community and don’t plan to build one unless it will offer real value to the people who participate. Not just to you or your brand or the top-dogs within the community. That’s called marketing or complicit back-scratching, but not community in a sense of deep give and take and shared value, […]
9 Comments
6:47 pm •
Categories: Rants & Raves •
by Olivia Khalili
What exactly is a social enterprise? Can Levi’s be counted as one because it practices sustainability? Can KABOOM! because its operations are entrepreneurial? The term (which encompasses both profitable and non-profit initiatives) has had critics and confused bystanders shaking their heads and voicing alternatives for a while. The criticism seems mostly to rest on the […]
5 Comments
5:06 pm •
Categories: Corporate Social Responsibility, Rants & Raves, Trends •
by Olivia Khalili
I came to the whole idea of social impact and business after several frustrating experiences–working for a business lobbying organization that (not shockingly) ran against my values, becoming privy to the status quo inefficiencies of traditional international economic development and suffering alongside my nonprofit clients as they focused more on fundraising and philanthropic realpolitik than constituent […]
2 Comments
4:23 pm •
Categories: Corporate Social Responsibility, Rants & Raves •
by Olivia Khalili
I’m stymied by another article from The Wall Street Journal challenging the plausibility and benefit of corporate social responsibility. In “The Case Against Corporate Social Responsibility” Aneel Karnani takes the Friedmanite view that companies are primarily responsible for maximizing shareholder profits. To make his point that profit trumps social good, he focuses on the relationship between company […]
2 Comments
3:20 pm •
Categories: Corporate Social Responsibility, Rants & Raves •
by Olivia Khalili
“CSR in my mind is defunct now… Compartmentalizing the socially responsible is not the way to go. I think the model for starting employee engagement activities has to be embedded in everything you do.” Richard Branson isn’t the first to make this statement. It’s hardly heretical anymore. Campbell’s Vice President for CSR Dave Stangis seems […]
5 Comments
2:14 pm •
Categories: Corporate Social Responsibility, Rants & Raves •
by Olivia Khalili
Does a history of progressive social and environmental responsibility compensate for recent environmental abuse? Green Mountain Coffee is staring into the face of this question now with criticism of its environmentally noxious single-use coffee pods that work with its Keurig brewing system. Last year, more than 80% of Green Mountain’s $803 million in sales came […]
11 Comments
4:49 pm •
Categories: Cause Marketing, Corporate Social Responsibility, Rants & Raves, Trends •
by Olivia Khalili
This past week I’ve run into a lot of misconceptions about social responsibility and business. Taken from conversations with professionals “outside the sector” to those influencing it, from articles, blog posts and comments, here are this week’s top-eight fallacies about corporate social responsibility (CSR). .. It’s a new movement, so there’s time before my company […]
2 Comments
6:33 pm •
Categories: Cause Marketing, Corporate Social Responsibility, Rants & Raves, Trends •
by Olivia Khalili
I’m not the first to make the case that crowdsourced social good contests should retreat quickly into the night. They’re inefficient at creating change; Their current popularity has diminished the value they bring to companies and brands; Consumers are fed up with them (how many vote-for-me solicitations do you get a week that make you feel […]
3 Comments