1. Collaboration 2. Innovation 3. Care 4. What would MacGyver do? (ingenuity & industry to impact the outcome) 5. Keep method weird Cleaning-products brand method applied its five values to launch its new laundry detergent last month. Partnering with Goodwill Industries (collaboration), method toured the streets of New York City in a glass-walled truck that […]
The Success of Your Company’s Mission Hinges On The Answer To “What’s Your Job?”
Start small and focus your efforts on your mission. You’ve probably heard this at some point, but it’s hard to do. How do you know if your perception of focus is, well, out of focus? Your employees can be the best reflection of reality. “If your employees or people connected to your company can’t tell […]
The Alternative Isn’t Nothing, It’s Something New: NetApp’s Free Fix To Going More Green
You want more green initiatives in your company and so do your employees and consumers. You’d love to give employee rebates for hybrid car purchases or offer transportation stipends, but the funding for these programs just isn’t there right now. It’s taking action (rather than any specific action) that counts. A year ago NetApp was […]
Are You Leaking Impact By Missing What’s In front of You?
Are you missing the information in front of you? It’s difficult to see the flaws or weaknesses in products or landing pages that we look at every day. It’s the curse of knowledge tag-teaming us with the curse of familiarity. But if we don’t unglue ourselves from our expectations and think critically and creatively, it […]
Creating a Business-In-a-Box That Delivers Wages and Opportunity to Iraqi Women–with Ted Barber
A $22 candle from Prosperity Candle brings you more than light and a gentle rose coriander scent (if you choose). It comes with the first name of the woman who made it and an identifying number that allows you to send her comments and feedback. The woman who made your candle lives in Baghdad and […]
An Avon Approach To Healthier and Wealthier Communities
The concept is simple and brilliant. When I came across Living Goods, my stomach flipped with the potential impact of the organization’s work. The mechanisms, intent and appeal match that of blockbuster social enterprises Kiva and charity: water. Living Goods replicates Avon’s model of door-to-door selling, but instead of peddling lipstick and mascara to middle-class […]
Sprint’s Invisible Sustainability
What distinguishes your company from your competitors? How are you sharing what makes you unique? Did you know Sprint has a buy-back program that’s kept more than 20 million cell phones out of landfills since 2001? Did you know it has a new phone, the Reclaim, made from 80% recycled plastics? That it aims to recover […]
Why Investing Smartly Means Choosing Companies With Happy Employees
How does good beget good? And what are you doing to tip the domino? In his book, The HIP Investor: Make Bigger Profits by Building a Better World, R. Paul Herman lists employee satisfaction as an indicator of strong investment returns. He points to Wharton finance professor Alex Edmans’ work identifying a “direct positive correlation over […]
How Nike, Walmart and Cisco Are Being More HIP and Growing Profits With Purpose–With R. Paul Herman
In between profiteering and starry-eyed do-gooding is a place where values can incur value. This is the place of Human Impact + Profit (HIP), a methodology created by R. Paul Herman that aims to help investors and businesses make money while solving key human needs. Companies that deliver human impact and profit can gain a magic […]
I'm Olivia Khalili. I created Cause Capitalism to show you how to grow your business by incorporating a social mission. I've worked extensively with both nonprofits and for-profits. I found that when you combine the two, you grow your profits, impassion all your stakeholders and do good in the world. Read more. Email me.
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