I would think that having the lights off in an unoccupied hotel room is a no-brainer for hotels promoting eco-resourcefulness through towel reuse. Not so, however. Seth Godin writes about walking into his hotel room and counting 18 lights on. It’s interesting that companies that understand towel reuse (and make the effort to print and […]
Hallmark Retails UNICEF Greeting Cards
UNICEF chose Hallmark as the sole supplier of its greeting cards. This symbiotic relationship allows UNICEF to profit from the greeting cards throughout the year through Hallmark’s name recognition and ubiquitous retail stores. Hallmark benefits by associating with a children’s charity and carrying exclusive distribution rights for the cards. This functional and efficient partnership cuts […]
Can Corporations Replace Philanthropies?
Will philanthropy be displaced by business? Marc Benioff, of Salesforce.com and Compassionate Capitalism, wrote a great piece on how to bridge the disconnect between corporate profits and cause. He argues that socially responsibly initiatives are created in isolation from the corporate mission. An ‘integrated corporation’ creates value in its local community or global network as […]
Lady Liberty Brings Home the Dough for AmEx
My last post lingered on reasons for the current swell in cause marketing, but maybe it’s a successful trend revitalized. Back in money-centric 1983, American Express created a cause marketing campaign to fund the restoration of the Statue of Liberty. For every purchase made, 1 cent was donated to the fund; American Express ultimately raised […]
The Origin of the Movement
By nature, this blog is a one-sided conversation. So last night I invited people over to discuss the broad concept of Cause Capitalism. The eight of us sat around my living room and talked about what the term Cause Capitalism meant, whether it affected our choice of employer or consumer choices, and why it was […]
Brands with a Conscience
The Medinge Group, an international business and branding firm, selected seven brands this year that have that have grown financially in the course of improving our culture through sustainable and socially responsible behavior. Brands were judged on “Principles of humanity and ethics” and the levels of risks they took on behalf of their beliefs. I’ve […]
100 Most Sustainable Companies Worldwide
A list of the 100 most sustainable companies, known as the Global 100, was released in Davos this week. Rankings are based on how well these companies manage environmental and social risks and opportunities. Since the first publication three years ago, the Global 100, as a whole, has out performed the Dow Jones Index by […]
Amazon Helps the Troops Call Home
As I ripped open the packaging of my latest purchase from Amazon.com, The Power of Unreasonable People, I saw a thin plastic envelope, emblazoned with red, white and blue graphics of a soldier on his cell phone. Stick your old cell phone in the sleeve and send, postage free, to a cell phone recycling center […]
Gen Y Works (and Shops) for Cause
Those in their mid-20s and younger–Generation Y–form a consumer and employee block of socially conscious individuals. As this demographic continues to mature, enter the workplace and exercise buying power, it does so with a mind toward making a difference in our world. Businesses, whether seeking consumers or employees, can no longer afford to shirk the […]
Timberland Attaches “Nutritional Label”
The Timberland Co.’s nutritional label, found on shoe and boot packaging, reports on the brand’s social and environmental impact. The label-displayed on 30 million shoe boxes a year-provides information on where the footwear was made, how much energy was consumed to produce it and how much renewable energy Timberland uses. Inside the boxes are inserts, […]
I'm Olivia Khalili. I created Cause Capitalism to show you how to grow your business by incorporating a social mission. I've worked extensively with both nonprofits and for-profits. I found that when you combine the two, you grow your profits, impassion all your stakeholders and do good in the world. Read more. Email me.
Never Miss a Post
Presentations
Recent Comments