Tag Archives: branding

A New Shade of Cause Marketing: Reward Donors (and Convert Them To Consumers)

8:00 am • Categories: Cause Marketing, Commercial & Nonprofit Partnerships, Consumer Behavior, Corporate Social Responsibility • by

Imagine frequenting your local coffee or sandwich joint and receiving said item on your tenth visit. Imagine being rewarded with a free trip from Boulder to Boston after choosing Continental for 100,000 air miles worth of travel. Easy, these customer loyalty programs have been around for a while, working seemingly well for both high-margin and […]

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How a Social Mission Helps Your Company (Part 1): Creating a Brand that Consumers Take Personally

8:12 am • Categories: Consumer Behavior • by

This is part of an ongoing series dissecting the benefits of adopting a social mission in business and highlighting companies who are doing it well. One of the immediate benefits of leading a company with a strong social mission is that if you can communicate your product message clearly, your customers will become evangelists for […]

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Can AT&T Count Its TOMS Shoes Commercial as CSR?

4:25 pm • Categories: Cause Marketing, Consumer Behavior • by

AT&T’s commercial featuring TOMS Shoes was so publicly enjoyed that AT&T introduced a 60-second version of its 30-second spot. The commercial profiles TOMS Shoes–a for-profit company that donates one pair of shoes to a child in need for every pair purchased–and founder Blake Mycoskie who uses his AT&T Blackberry to conduct business from around the […]

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10 Take-aways from Sustainable Brands

11:03 pm • Categories: Consumer Behavior, Events, Trends • by

Working with the concept of large-scale applicability, here are the top 10 things I learned at the Sustainable Brands conference earlier this month in Monterey: 1. Consumers trust brands more than they trust the government. (Annie Longsworth, Managing Director, Cohn & Wolfe) Republicans and Democrats meet at the checkout. Brands have a colossal toolkit to […]

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Syncing Brand DNA and Cause

8:57 pm • Categories: Business Models, Cause Marketing, Commercial & Nonprofit Partnerships, Interviews • by

Stephen Greene, RockCorps CEO and one of its six founders, called in from London for our interview today. He’s there setting up a partnership with the mobile carrier Orange to introduce youth to the concept of volunteering and activism through the power of music. The collaboration builds on RockCorps’ successful programs with U.S. brands: teenagers […]

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Brands with a Conscience

9:16 pm • Categories: Corporate Social Responsibility • by

The Medinge Group, an international business and branding firm, selected seven brands this year that have that have grown financially in the course of improving our culture through sustainable and socially responsible behavior. Brands were judged on “Principles of humanity and ethics” and the levels of risks they took on behalf of their beliefs. I’ve […]

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Can Companies Do Well By Doing Good?

4:26 pm • Categories: Cause Marketing, Consumer Behavior • by

This seems like the modern paradox: Can companies increase profits through socially conscious marketing and charitable donations? ‘Sure thing’, say Satya Menon of the University of Chicago Graduate School of Business and Barbara Kahn of the Wharton School, University of Pennsylvania. Their research underscores the link between a product’s goodwill image and a consumer’s purchase […]

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