Tag Archives: competitive advantage

3 Tactics To Use Sustainability to Screw Your Competition

If you’re challenged by a boss, board or business partner who thinks sustainability is a luxury or a trend to revisit in three years, make the business case that doing environmental and social good means beating competitors. “It’s an imperative that your business start creating good, not just less harm,” says Seventh Generation co-founder Jeffrey […]

How Cause Capitalism Helps This Underdog Lead the Pack

How many Staples do you have in your neighborhood? I count three of the ubiquitous office supply stores within a 2.5-mile radius of my place. I’m about to introduce you to a man who doesn’t just provide an alternative experience to the titanic chain, but runs an incredibly successful business. But first, let’s understand how […]