Tag Archives: GoLite

Avoid a Sustainability Flop By Ditching ‘Buy-In’

Sustainability need to be championed from the top level, but employees also need to care about it or any efforts will quickly flop. Employee (or community or consumer) buy-in happens when you’re brought-in. It’s not about positioning your strategy, it’s about involving people in it.  Here’s how three different companies, eBay, GoLite and ConAgra, use their employees […]

Mission Statements for Social Entrepreneurs (From Other Social Entrepreneurs)

You can read articles and books on how to write your mission statement, but not here.  This is a collection of  ideas that worked for other social entrepreneurs and what they would do differently next time.  It’s what they wished they’d had when defining their mission. Most mission statements sound like a sixth-grader’s attempt to […]