Tag Archives: iGiveTwice

What I Learned from Building iGiveTwice.com

For less than $300 dollars and in under two weeks I launched an awareness campaign, powered through Twitter, to encourage people to choose gifts that have a social or environmental benefit.  This is story of what what worked, what didn’t and why I set up virtual shop at iGiveTwice.com. Near the end of November I […]

You’re Shopping Anyway–How to Make Your Purchase Count 3 Times

What a difference 10% makes when it’s extracted from $460 billion.  The latter figure is what Americans spent on holiday shopping last year despite a rapidly eroding economy and forewarned doldrums ahead.  It’s been said before, but it’s worth another step to the soapbox:  What if we choose to buy only merchandise that has a social […]