Don’t call it a community and don’t plan to build one unless it will offer real value to the people who participate. Not just to you or your brand or the top-dogs within the community. That’s called marketing or complicit back-scratching, but not community in a sense of deep give and take and shared value, […]
Tag Archives: innovation
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method Soap Markets Goodwill and Detergent With Mobile Laundromat
1. Collaboration 2. Innovation 3. Care 4. What would MacGyver do? (ingenuity & industry to impact the outcome) 5. Keep method weird Cleaning-products brand method applied its five values to launch its new laundry detergent last month. Partnering with Goodwill Industries (collaboration), method toured the streets of New York City in a glass-walled truck that […]