Tag Archives: Livestrong

How a Social Mission Helps Your Company (Part 1): Creating a Brand that Consumers Take Personally

8:12 am • Categories: Consumer Behavior • by

This is part of an ongoing series dissecting the benefits of adopting a social mission in business and highlighting companies who are doing it well. One of the immediate benefits of leading a company with a strong social mission is that if you can communicate your product message clearly, your customers will become evangelists for […]

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