Letting people pay what they want, with the promise that 50% will go to charity, produces a higher profit than selling the product at a fixed, market price. It also earns more money for the nonprofit Leif Nelson, an associate professor of marketing at the Haas School of Business at UC Berkeley, ran an experiment […]
Tag Archives: Percentage-of-sale
What is Cause Marketing and Is It Right for You?–With Joe Waters Part I
Before you can come up with ways to implement cause marketing (or even decide whether it’s right for your business) you need to get a basic understanding of what cause marketing is and what it isn’t. That’s why I invited cause marketing expert Joe Waters to Cause Capitalism and asked him to explain what cause […]
I'm Olivia Khalili. I created Cause Capitalism to show you how to grow your business by incorporating a social mission. I've worked extensively with both nonprofits and for-profits. I found that when you combine the two, you grow your profits, impassion all your stakeholders and do good in the world. Read more.
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