Tag Archives: recycling

Has McDonald’s Gone Walmart on Us?

McDonald’s just penetrated my prejudice-painted blinders to score some points.  Like Walmart before, McDonald’s was once my favorite company to malign. Animal cruelty, lousy work conditions, rainforest destruction, supplier coercion, detrimental marketing and obesity (yes, I think McDonald’s has a responsibility for the products they sell) were some top offenses. But McDonald’s has been systematically […]

Sprint’s Invisible Sustainability

What distinguishes your company from your competitors?  How are you sharing what makes you unique? Did you know Sprint has a buy-back program that’s kept more than 20 million cell phones out of landfills since 2001?  Did you know it has a new phone, the Reclaim, made from 80% recycled plastics?  That it aims to recover […]

RecycleBank’s Secret Weapon to Get People Recycling

I spoke with Ron Gonen, co-founder and CEO of RecycleBank, to learn how he built one of the largest public-private partnerships that creates incentives for social good. RecycleBank is a reward program that motivates people to recycle by measuring the amount of material each home recycles and then converting that activity into RecycleBank points that […]