Tag Archives: Seventh Generation

The Success of Your Company’s Mission Hinges On The Answer To “What’s Your Job?”

2:04 pm • Categories: Build a Purpose-driven Business, Employee Involvement • by

Start small and focus your efforts on your mission.  You’ve probably heard this at some point, but it’s hard to do.  How do you know if your perception of focus is, well, out of focus?  Your employees can be the best reflection of reality. “If your employees or people connected to your company can’t tell […]

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How Transparency Can Benefit Your Company (There’s More To Be Gained Than Consumer Trust)

3:56 pm • Categories: Build a Purpose-driven Business, Consumer Behavior, Corporate Social Responsibility, Trends • by

“If you’re not scared by what you’re revealing, than you’re not being transparent enough” –Jeffrey Hollender, Seventh Generation If real transparency is scary, why create it?  Like with most things that bring real value (and take real effort), there are several benefits of having a glass-walled company.  A note before the benefits: transparency isn’t a […]

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Do Gooding Isn’t a Substitute for Marketing: 3 Low-buck Tactics to Get You On Your Way

3:27 pm • Categories: Build a Purpose-driven Business, Tools • by

This point is often overlooked.  Your do-gooding and good deeding aren’t a substitute for marketing.  Customers can’t love you for what you do if they don’t know you.  At this point you might be thinking: But Wait!  One of the benefits of a social mission is the visibility it brings to my company.  I’ve even […]

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Want Consumers’ Attention? Ditch the CSR Report

2:18 pm • Categories: Corporate Social Responsibility, Evaluation • by

Lots of companies are attracted to sustainability and decide to commit to it.  Fewer see the value of certifying their sustainability commitment with a CSR report. But fewer still fail to signal the fruits of their labor (and reporting) to their consumers. The contents of a CSR report almost never reach consumers’ eyes because they’re […]

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Mission Statements for Social Entrepreneurs (From Other Social Entrepreneurs)

7:28 pm • Categories: Build a Purpose-driven Business, Businesses • by

You can read articles and books on how to write your mission statement, but not here.  This is a collection of  ideas that worked for other social entrepreneurs and what they would do differently next time.  It’s what they wished they’d had when defining their mission. Most mission statements sound like a sixth-grader’s attempt to […]

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Your Competitive Advantage Lies in Your Social Responsibility–with Seventh Generation’s Jeffrey Hollender

9:00 am • Categories: Businesses, Corporate Social Responsibility, Interviews, Podcast • by

I started Cause Capitalism to convince you that having a social mission will help grow your business and to show you how. I want you (and me) to be able to create a sector-changing business like Jeffrey Hollender did with Seventh Generation. Long before it was fashionable, Jeffrey took toilet paper and dish detergent and […]

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The Mission is Greater than the Business: How to Tap the Power of the Gort Cloud–with Richard Seireeni

1:35 am • Categories: Consumer Behavior, Interviews, Podcast, Trends • by

If your company doesn’t have the money (or inclination) for traditional marketing you can join the ranks of companies like Seventh Generation, Tesla Motors and Stonyfield Farm in the Gort Cloud. ‘The Gort Cloud’ is Richard Seireeni’s term for the invisible force powering today’s most visible green brands, as well as the title of his book, […]

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