I’m stymied by another article from The Wall Street Journal challenging the plausibility and benefit of corporate social responsibility. In “The Case Against Corporate Social Responsibility” Aneel Karnani takes the Friedmanite view that companies are primarily responsible for maximizing shareholder profits. To make his point that profit trumps social good, he focuses on the relationship between company […]
Tag Archives: shareholders
How Soap Hope is Giving Away All Profits for a Year and Growing 25% Monthly–With Salah Boukadoum
Even the best cause marketing campaigns and employee volunteer programs don’t give your company the social mission necessary to distinguish it in the eyes of competitors, potential employees and investors. Still, these initiatives are terrific tools that I fully encourage you to use, which is why I invite experts here to teach them. However, if […]
I'm Olivia Khalili. I created Cause Capitalism to show you how to grow your business by incorporating a social mission. I've worked extensively with both nonprofits and for-profits. I found that when you combine the two, you grow your profits, impassion all your stakeholders and do good in the world. Read more.
Never Miss a Post
Presentations
