Tag Archives: stats

The Teapot Story: Giving Money Away Draws Customers, Boosts Sales

Nearly every day I excitedly read another report or article citing the benefits–many of them financial–of corporate social responsibility and socially driven business.  I smile and compile and try to digest these percents and survey populations and geographic-specific findings. IBM and OgilvyEarth harvest invaluable information* that shapes thought and work for many of us.  Putting […]