Note on this post: It’s personal. Come back tomorrow for stories and tactics, but stay today to participate and be heard.
I launched this site in January 2008 to log my discoveries and articulate my thoughts on business and social responsibility. In the last nine months, I’ve worked to shape Cause Capitalism into a resource that shows companies how they can grow by incorporating a social mission.
But it’s time for something more (the bigger, better, faster, stronger type of more).
I’ve used this blog in part to gauge business’ interest level in building purpose-driven companies and to learn how consumers want to participate. I’m working on ideas for the next stage, which I see as taking the converted and the impatient and giving them the tools to create enterprises with impact–from innovative cause partnerships to for-profit social enterprises to products that serve the 4 billion people at the base of the pyramid.
But these are big areas to cover, so I’d like to to hear from you about the specific piece of knowledge, contact or resource that would further your mission and business if you had it.
Or email me directly; it would make my day. Olivia[at]causecapitalism.com.
I'm Olivia Khalili. I created Cause Capitalism to show you how to grow your business by incorporating a social mission. 
Olivia – I am starting to see, given who I’ve met/consulted with in the past few months especially, that helping intrapraneurs/internal advocates figure out how to incorporate sustainability or a more social mission could be incredibly helpful. Especially in the Fortune 500 corporations, there seem to be handfuls of really dedicated people wanting to nudge their organizations. Helping them could have major positive reverberations… akin to the way Walmart is now an example and sustainability influence for more big corporations as well as consumers. I’ll be curious to see where causecapitalism goes/grows!
Olivia,
Thanks for asking. You’ve got an awesome thing going on here at Cause Capitalism, and I applaud you for your desire to continue improving it.
I voted and it turned out my 2 favorite options were others’ faves, too. As a marketer, I would like to see successful examples of social ventures’ marketing. And as a social venture startup founder (we’re in concept stage, will email you), I’d like to see more exploration of hybrid business models.
Keep up the good work. I look forward to being a part of your progress.
Peter
It does seem like there is a waiting giant that can’t escape because of existing paradigms. People within corporations that want to help nudge the company forward. How can we help them do that…
Andrea: that’s really great feedback. Thanks, and I think there is a strong need here. Even for people who officially tasked by top management to run these programs could benefit from tactics for cross-function collaboration.
Peter: Much appreciate your input and follow-up on it. Hybrid models (so slippery) are something of interest for me too, so look for more on that in some fashion. Thanks!
Jim: You’ve articulated the broad picture of how I’m feeling. There’s rumblings, but I’m trying to figure out the best way for me to help companies accelerate this. What have you experienced in your own work with companies? Really appreciate the comment.