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Patagonia

Patagonia Didn’t Wait Until the Planet Was Fixed Before Investing in its Employees. Here’s Why You Shouldn’t Either.

Part of running a business with a social mission means you work with a set of stakeholders (customers, suppliers, employees, investors and community) versus with shareholders. We are used to evaluating our social mission in terms of the benefits it allays to a cause, consumers or revenue. Often, employee perks are mid-ranked priorities (at best) [...]

Convince your boss to add a social program

12 Ways to Convince Your Boss to Add Social Responsibility

Once you understand that a social mission is an incredible asset for your business your first question is usually “Where do I start?” Many of the pieces I write focus on what an entrepreneur or CEO should consider when building a social mission. But if you are an employee looking to implement from within, your [...]

Knowledge

Upcoming Interviews: Cause Marketing, CSR Reporting, Recruiting and Strategic Giving

I believe that the fastest way to better the world is through business, but to expect companies to add cause to their mission just because of this belief is naive and lazy. To aid the conscious capitalism movement, my mission is to show companies like yours how they can grow (and change the world) by [...]

Stirring It Up jacket

Market with Manure & Buy High: What I learned from Stonyfield Farm’s Founder

Gary Hirshberg, CE-Yo of Stonyfield Farms is a self-described “passionate capitalist†who has created millions of dollars of capital for investors and measures progress in numbers and assets. Like Hirshberg, I believe that business is the most powerful force today to bring about social change. After listening to a podcasted conversation between Hirshberg and Clif [...]