Own Your Mission

Advisors are people who invest in your business because they see value in what you’re doing. Instead of investing with money, they’re doing it through their time, guidance and networks. Show them the value. You’re not creating another company. You’re creating a mission that people find exciting and inspiring.

There will be times when you have to work harder to convince critics of the value of a socially conscious business, but this isn’t one of them. Own your mission.  “When we would talk to people, we’d light them on fire with our vision,” says Teju Ravilochan of the Unreasonable Institute.  The easiest way to own your mission is to make it about something more than you. What are solution are you bringing to the world that you care so much about you can turn a cheek to the sucker punches that entrepreneurship throws?

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