Tag Archives: B Corps

In 3 Words: How to Build a Purpose-Driven Business

To polish up a year’s worth of learnings from working with and writing about purpose-driven companies, I’ve summed up 42 principles in exactly three words each. Three words–easy to understand, easy to share. This list partially represents the 155 blogs I’ve written this year, but it’s nowhere near complete. Add your triplets in the comments […]

Will B Corp’s New Campaign Be The Death Knell For Cause-Washing?

Rather than doing the industry in, cause-washing might just save corporate sustainability. Although consumer trust is worse than we thought, the anecdote has the potential to alter the way companies do business and consumers shop. Less than one percent of people (surveyed recently by BBMG in partnership with B Lab) trust company advertisements or statements […]

Who Are Today’s Social Entrepreneurs? Echoing Green’s Lara Galinksy Talks Trends

Within the world of social enterprise, there’s a subsect of organizations that help incubate and scale social ventures. ┬áThese entities, from veterans Ashoka and Echoing Green to young buck Unreasonable Institute, play varying roles of investor, connector, teacher and trend-chronicler of a rising-star sector. To look beyond the magazine gloss and speculation and get a […]