To polish up a year’s worth of learnings from working with and writing about purpose-driven companies, I’ve summed up 42 principles in exactly three words each.
Three words–easy to understand, easy to share.
This list partially represents the 155 blogs I’ve written this year, but it’s nowhere near complete. Add your triplets in the comments and I’ll be sure to tweet them out.
Stand for something [Tweet]
Make sustainability personal [Tweet]
Own your mission [Tweet]
Don’t please everyone [Tweet]
Reject your ego [Tweet]
Do not pretend [Tweet]
Inauthenticity will bankrupt [Tweet]
Practice sustainability now [Tweet]
Leverage your strengths [Tweet]
Set big goals… [Tweet]
…But start small [Tweet]
Network before need [Tweet]
Tap your peers [Tweet]
Fire-up your employees [Tweet]
Recruit internal stakeholders [Tweet]
Launch before perfection [Tweet]
Be obsessively transparent [Tweet]
Form creative partnerships [Tweet]
Build long-term partnerships [Tweet]
Observe what motivates [Tweet]
Make consumers altruistic [Tweet]
Give consumers details [Tweet]
Recognize all stakeholders [Tweet]
Beware brand misalignment [Tweet]
Try, fail, try [Tweet]
Become a B-Corp [Tweet]
Internalize your sustainability [Tweet]
Voice your passion [Tweet]
Measure it all [Tweet]
Focus on outcomes [Tweet]
Keep deliverables doable [Tweet]
Evaluate mid-program [Tweet]
Adjust to improve [Tweet]
Report impact constantly [Tweet]
Support cause long-term [Tweet]
Let mission guide [Tweet]
Don’t mark-up prices [Tweet]
Funding isn’t necessary [Tweet]
Understand funding types [Tweet]
Waste less waste [Tweet]
Safeguard your mission [Tweet]
Prepare for succession [Tweet]
Hat tip to Dharmesh Shah for the addictive exercise of condensing advice into three words. Don’t forget to add your own in the comments–what practice or mindset have you put to use that might help others?
I'm Olivia Khalili. I created Cause Capitalism to show you how to grow your business by incorporating a social mission. 
Engage, build trust.
Thanks, Cathie. Tweeted!
Start right now!
Empower ur employees
Be you. Boldly.
I’m working on helping entrepreneurs who are passionate about what they do–and are brilliant at it–see the benefits of letting more people know about what they do. And that they can (and should) do it by just being authentically, unapologetically, themselves…only turned to a slightly louder frequency.
Hmm…seems like the 3-word limit has some strong advantages!
I can’t add a thing to this list. Whenthey’re all done & dusted, I’ll revisit it. Olivia, what a gem you are and it’s hardly surprising you attract so many like-minded people.
Start with WHY (thanks to Simon Sinek, of course).
And thanks to you too, Olivia.
Create a magical 2011 and be sure to keep on doing …..
….. things that amaze you.
Paul
Find Your WHY!