Tag Archives: customer behavior

This Is What Customers Want to Know About Your Cause Marketing Partnership

It turns out customers are paying a lot of attention to the tizzy of cause marketing campaigns surrounding them. In fact, they are underwhelmed with information. Cone’s 2010 Nonprofit Marketing Trend Tracker shows yet another reason to¬†report on your campaign or program results–because customers care. ¬†Astoundingly, not even half of consumers think companies and nonprofits […]