Tag Archives: matched donations

A New Shade of Cause Marketing: Reward Donors (and Convert Them To Consumers)

Imagine frequenting your local coffee or sandwich joint and receiving said item on your tenth visit. Imagine being rewarded with a free trip from Boulder to Boston after choosing Continental for 100,000 air miles worth of travel. Easy, these customer loyalty programs have been around for a while, working seemingly well for both high-margin and […]

The Simple Way that DISCOVER Enabled Giving to Haiti and Raised $3.1 M

It’s the simplest programs that drive action and results. Three days after Haiti was struck by the January 12 earthquake, Discover Card enacted a simple relief program that raised $3.1 million.┬áCard members could contribute their cash back bonus points to the American Red Cross and Discover would convert this to dollars and match the donation. […]