Tag Archives: REI

Conscious Capitalism: A Mechanism for Prosperity

Companies that practice conscious capitalism benefit from putting their employees first. The Container Store, REI and Joie de Vivre have shown this to be true, even as the lagging economy has pushed other companies to downsize. At The Container Store, employees are prioritized over customers and shareholders. It’s a core company principle that influences all business decisions. Full-time employees earn an average […]

3 Things REI Should Do to Turn Its Social Programs Into a Social Mission

Dear REI, Your products are good, but you are missing a bit of edge. With you, I’m getting a durable jacket. With Patagonia, I’m getting a durable jacket and helping to save the planet. That’s how Patagonia makes me feel about their products. Pretty powerful, right?   The thing is, you are doing good work […]