Tag Archives: ROI

How Do You Measure Something As Elusive As Impact?–Interview with Andy Mercy

If you measure progress, you can improve it. But how exactly do you measure the growth of something as elusive as impact? That’s what AngelPoints, Andy Mercy’s company, does well, which is why I invited him to do a Cause Capitalism interview. Andy founded AngelPoints after stumbling into a volunteer experience at work and being underwhelmed […]

Is This A Viable Alternative To Crowdsourced Social Good Campaigns?

I’m not the first to make the case that crowdsourced social good contests should retreat quickly into the night. They’re inefficient at creating change; Their current popularity has diminished the value they bring to companies and brands; Consumers are fed up with them (how many vote-for-me solicitations do you get a week that make you feel […]

6 Tools and 4 Words To Measure Your Company’s Social ROI

What gets measured gets valued (as well as improved upon).  Tracking and evaluating the social return on investment (SROI) is today’s Plastics. It’s the future of sustainability–nay–the future of business. Period. While stakeholder demand for sustainability and the impact of companies’ actions grows, evaluation methodologies and criteria still resemble the Wild West.  There’s no standard metric and […]