Tag Archives: social mission

Why Your Company Should Have A Social Mission

Why integrate a social mission into your business? You’re an entrepreneur with an idea and maybe a business plan, a small-business owner or the head of mid-sized company.  To expect you to add social purpose to your business just because it’s a good thing to do, is foolish.  You have a bottom-line and other obligations […]

Evolving the Supply Chain: From Slave Labor to Personal Transformation

. “What would you say to companies that see improving even one piece of their supply chains as too expensive?” I asked. Joe Sibilia had just shared one method to help companies become more sustainable: take one ingredient in the supply chain and use it to create a social benefit. This is what he had done […]

It’s Time for an Evolution: Creating the Superior Nonprofit*

Like business, I believe nonprofits should be rewarded when they demonstrate financial success and laid to rest when they don’t. (I can feel jaws dropping and arrows hurtling toward me). Businesses are held financially accountable by the market. Increasingly, we’re holding them accountable for their social impact as well. We reward humanistic companies with our […]

Come See Me at SXSW

    Doing good is a business strategy, here’s how to start and how to do it better. That’s the flag I’ve been flying for three years and 250 blog posts. Next week, I’ll be speaking with a group of entrepreneurs and employees practicing varying levels of social sustainability (and, I hope, some who dismiss it […]

An Instinct For Better

I’m gratified– …that the conversation is turning from Why? implement a social mission to How? …that increasingly more entrepreneurs, veteran business owners and employees are testing ways to connect their passion to product and profit; and …that I’m able to support you, the entrepreneur, business owner or employee (four times as many people contact me […]

The 15 Top Posts on Good Business of 2010

In order of popularity (ranked by page views), here are the 15 most-read pieces on Cause Capitalism from the last year. Below are some observations on the list. 1. 15 Social Venture Capital Firms That You Should Know About 2. 10 More Social Venture Capital Firms That You Told Me About 3. Will B Corp’s New […]

In 3 Words: How to Build a Purpose-Driven Business

To polish up a year’s worth of learnings from working with and writing about purpose-driven companies, I’ve summed up 42 principles in exactly three words each. Three words–easy to understand, easy to share. This list partially represents the 155 blogs I’ve written this year, but it’s nowhere near complete. Add your triplets in the comments […]

Corporate Social…Inauthenticity

The opening remarks at the recent Global Conference for Social Change, joint venture of the Foundation for Social Change and the United Nations Office for Partnerships, went something like this: “Let’s take a look at this phrase corporate social responsibility. Let’s take away social. Now let’s take away corporate. What we’re left with responsibility, which is defined […]

To Tap Cause Marketing’s Huge Potential, Do Less Of It

This piece was originally written for and published on Reach Students. If 94% of Millennials condone cause marketing why do only 53% report buying a product that benefits a cause in the past year?  The first finding is compelling, the second certainly is not, particularly given that in many stores you’d have to struggle not to buy […]

You’re Not Alone! 51 Small-Business Owners Speak Up About Sustainability

Ever wonder how other entrepreneurs and small business owners build businesses that reflects their values? What areas do others tackle first? Which of their efforts have been most successful in terms of impact and revenue? Which have been the most challenging? Social innovators and small business owners Peter Korchnak and Megan Strand found themselves fortunate […]